Posts about Gabrielle Robitaille

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  1.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    According to ÌÇÐÄvlog¹ÙÍøresearch, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

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  2.    Bias in AI and Inclusive Prompting with Creative Equals
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  3.    Data integrity: the new currency for responsible media?

    Data integrity: the new currency for responsible media?
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

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  4.    Major brands wary of using AI influencers
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    New research by ÌÇÐÄvlog¹ÙÍøhas found that major multinationals are currently wary about using AI influencers in place of the real…

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  5.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  6.    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
    Marketing technologyAIMarketing technology

    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"
  7.    Privacy and Tech Forum
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  8.    Major multinationals identify six key IP risks of GenAI in marketing
    Marketing technologyAIMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new ÌÇÐÄvlog¹ÙÍøreport highlights…

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  9.    AI Community meeting overview (November 2024)
    Digital policyMarketing technologyAIMarketing technology

    AI Community meeting overview (November 2024)

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

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  10.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"
  11.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  12.    How brands are tackling generative AI’s challenges and opportunities
    AI

    How brands are tackling generative AI’s challenges and opportunities

    ÌÇÐÄvlog¹ÙÍøresearch into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

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